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Newspapers Classified
Interested in launching a national marketing campaign through newspaper classified? According to the Newspaper Association of America (NAA) there are
1457 daily newspapers and 6699 weekly newspapers in the U.S. (as of 2002).
The total circulation of all these newspapers is estimated at over 100 millions. A NAA survey indicates that over 50% of newspapers readers consult the classified.
Of course, placing an ad in hundreds of newspapers can be a daunting task. Some web companies specialize in managing the placement of ads in newspapers across the nation. These companies have agreements with selected newspapers that allow them to offer
excellent rates, cheaper (and faster!) than placing ads on your own.
NationWideClassified.com - Highly Recommended
NationWideClassified.com offers a well designed and professional web site. Selecting a paper and placing an ad is very simple with their user-friendly navigation system and shopping cart.
They accept Visa, Discover, MasterCard, American Express, checks and money orders for payment. Their tracking system allows you to follow the performance of your ads by newspaper.
The newspapers browsing feature provides valuable information such as the newspapers circulation and whether or not each newspaper accepts business ads (such as work-at-home opportunities, lose weight, loan, MLM, etc.).
Many Pre-selected groups of papers (by geography or by type) and some magazine are also available.
Nationwide Newspapers - Highly Recommended
Nationwide Newspapers offer classified and display advertising in over 21,000 newspapers nationwide, reaching a total circulation of over 60 million papers weekly. You can target specific states using statewide classified networks or target the nation with some of their nationwide packages.
You can place ads in College newspapers and magazine. They also offer a selection of alternative and weekly newspapers that accept 900#, adult and psychic ads. Visa, Mastercard, Discover, Diners Club and American Express cards are accepted, as well as payment by check or money order.
Bona Fide Classified
Bona Fide Classified is the official classified web site for the Newspaper Association of America. The web site offers nice graphical design and easy navigation.
They have a step-by-step ad creation system which can become annoying when you go through it a few times. During the creation of the ad, you can select a specific template (plain text, headline, etc.). You can pick specific newspapers or
pre-selected regional packages (by State). They only accept credit card payment (Visa, MasterCard, American Express).
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